Phoenix, Arizona, Dec. 11, 2011 – January means auction month for those of us in Arizona, and ClassicCars.com is very excited to announce that the Road-Ready Certified™ program will be offered at Russo and Steele. Consignors of the auction, to be held January 18 – 22, 2012 in Scottsdale, have a unique opportunity to certify their cars at no up-front cost. Also, ClassicCars.com customers who consign at Russo and Steele will receive a discount on the consignment fee.
An industry first, the Road-Ready Certified program introduces uniform standards for roadworthiness to the classic car marketplace. To become Road-Ready Certified, a vehicle must pass a road test and a 50-point inspection performed by an independent ASE-certified mechanic. The buyer of the classic car receives a 3-month/3,000 mile limited powertrain warranty and a year of 24-hour roadside assistance, all of which is paid for by the vehicle’s seller.
We believe the certification program by ClassicCars.com and Hemmings Motor News will benefit both our consignors and bidders,” said Drew Alcazar, CEO of Russo and Steele. “Consignors can expect higher sell-through rate and bidders enjoy peace of mind knowing that the vehicle has passed a rigorous pre-auction inspection.”
The program is designed for classic cars intended to be driven. Consignors receive extensive pre-auction marketing on ClassicCars.com, Hemmings.com and in the Russo and Steele digital catalog. Road-Ready Certified vehicles benefit from preferred placement in search results and exclusive badging throughout ClassicCars.com and Hemmings.com. Additionally, prospective buyers may view each certified vehicle’s complete inspection report on ClassicCars.com. Certified vehicles are easily distinguished on the auction lot by distinctive “Road-Ready Certified Classic Vehicle” seals and window stickers. Furthermore, Russo and Steele auctioneers will identify Road-Ready Certified vehicles as they cross the block.
“The Russo and Steele auction is a great venue for Road-Ready Certification,” said Roger Falcione, CEO of ClassicCars.com. “Bidders who intend to drive their new classics can’t test drive the vehicles at the auction. Certification gives them the peace of mind that the car is truly ready for the road.”
If you are interested in consigning at Russo and Steele, simply fill out the pre-consignment form. Remember to write ClassicCars.com in the additional comments box to receive special promotion pricing.
For more information about the Road-Ready Certified program, call 888-813-4143 or visitwww.RoadReadyCertified.com.