Mecum Auctions and NBC Sports Group have announced a three-year contract that will provide more than 425 hours of classic car auction coverage, including 125 hours of programming in 2014.
This is the second such major deal for a classic car auction house announced this week. Earlier, Barrett-Jackson and the Fox family of networks released news of their new deal.
NBC’s coverage of Mecum Auctions begins with Mecum’s 10-day January auction at Kissimmee, Florida, where the auction house plans to offer some 3,000 vehicles for bidding.
Kissimmee coverage begins at 1 p.m. (Eastern time) on the Esquire Network. Coverage on Esquire continues until January 24, which NBCSN joins the effort.
Finally, at 3 p.m. January 26, NBC will show a one-hour special featuring the highlights of the Kissimmee event.
Esquire Network, NBCSN and NBC are part of the NBCUniversal family of networks.
The NBCSN and NBC coverage will be streamed online via NBC Sports Life Extra. Coverage can be seen on desktop computers through NBCSports.com/liveextra. There are apps for watching the online coverage on iPhone, iPad, IPod touch (at the App Store) and on Android handset and tablet devices (at Google Play).
After Kissimmee, the Mecum/NBC contract will show coverage of 2014 auctions at Houston, Kansas City (both the April and December sales), Indianapolis, Seattle, Harrisburg, Monterey, Dallas, Chicago, Anaheim and Austin.